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New Brand Ambassador – Jeff Martin (The Tea Party)

Introducing the new brand ambassador for
Royal Enfield Australia & NZ


In what could be described as the perfect rock ‘n’ roll partnership, Royal Enfield Australia has named Jeff Martin, lead singer of the iconic Canadian band The Tea Party as their new brand Ambassador.

Having a cult status, the Royal Enfield motorcycle is known for its versatility, uniqueness and is built to last – qualities that could very well be used to describe Jeff Martin, who has had an unfading passion for the motorcycle brand for many years.

Martin, who resides in the idyllic Byron Bay, Australia, where he has a recording studio set in 104 acres of rainforest, is honoured to be associated with such a timeless classic brand.

“In my career I’ve been approached by many brands seeking my endorsement, but it wasn’t until this opportunity with Royal Enfield was presented to me that I felt I had truly found something I’d be proud to represent”, JEFF MARTIN.

“We are delighted to have Jeff Martin as our new brand ambassador, he is incredibly talented and couldn’t be a better fit for our brand. Royal Enfield is about pure motorcycling, motivating and inspiring a rider to take a journey and embrace new experiences. We feel that these core ideas also ring true with Martin’s own music and live performances, bringing a rich and tangible connection to our Royal Enfield fans. It is a great honour to have Martin ride with us,” Joshua Pilley, Marketing Manager, Royal Enfield Australia & NZ.

Future Royal Enfield events have been planned with Jeff Martin in Australia, who is now enjoying his new black Classic 500. Please check out his touring dates below.

Jeff Martin (The Tea Party) – Biography

Jeff Martin is the frontman for the iconic Canadian rock band The Tea Party. His musical career has taken him across the world, and he has immersed himself in many different cultures. While doing so, he has taken it upon himself to be taught and trained how to play the traditional instruments from those cultures, often from the masters of the craft… in particular the Middle East, and the sub-continent of India. These influences are prominent in much of his music over the past 25 years.

Jeff has not only delved into the musical cultures of what is known but has a deep understanding of the esoteric teachings behind these musical cultures as well. From his recordings to his live performances, he is known for his quintessential ability to transcend typical musical genres and take the listener to a heightened musical experience.
He has gained the distinction of being the youngest producer of a multi-platinum record for EMI worldwide at the age of 23.
With making just shy on 4 million record sales since, Jeff’s unique life path, musical etymology and output have placed him in a high calibre as a singer, songwriter, instrumentalist and producer while garnering acclaim from the music industry.


For those in Perth and Sydney, you can catch one of the last solo acoustic performances from the man himself before he heads off to Canada and the US on an extensive 3 month tour with The Tea Party for the 20th Anniversary of their groundbreaking Transmission album.

Touring Dates

Friday 6th January
Brass Monkey, Cronulla
115A Cronulla St, Cronulla NSW
Presale $40 + BF
Book at Brass Monkey
Saturday 7th January
Leadbelly, Newtown
42 King St, Newtown NSW
Presale $40 + BF
Book at Oztix:
Friday 20th January
Badlands, Perth
1/3 Aberdeen St, Perth WA
Presale $30 + BF

2017 USA & Canda Tours – visit


Jeff Martin picture with Royal Enfield President Rudy Singh at the Royal Enfield Melbourne (Mid Life Cycles – Cremorne) store opening.