ROYAL ENFIELD CLOCKS ITS HIGHEST-EVER 1 MILLION ANNUAL SALES MILESTONE IN A RECORD-BREAKING YEAR
- Royal Enfield has crossed 1 Million mark in total motorcycle sales for the financial year ending March 31, 2025, up 11%
- The Asia Pacific region saw a year-on-year growth of 13% with market leadership positions in key markets such as Australia, Thailand, Japan, New Zealand and Malaysia
- The record-breaking year also saw Hunter 350 crossing 500,000 sales milestone since launch, while the Super Meteor 650 recorded cumulative sales of 50,000 units till date
Royal Enfield surpassed a historic 1 million annual sales milestone for the financial year ending March 31, 2025, the highest-ever in its history. The record breaking performance was fuelled by sustained demand for its capable and diverse products in both domestic and international markets. The company posted sales of 1.09 Million units in the past financial year, up 11% from FY 2023-24. March 2025 sales rose 34%. Exports at the same time rose to 37%.
Speaking about the performance for the month of March 2025, B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield said: “This year has been nothing short of extraordinary for Royal Enfield. Crossing the 1 million annual sales milestone, our highest ever, is a testament to how far we’ve come. From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible. The overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this our best year yet.
On the global front, we’re expanding like never before. The launch of our Thailand Assembly Plant and entry into Bangladesh mark important steps in strengthening our international presence. Our new launches this year, including four game-changing motorcycles and our first step into electric mobility with the Flying Flea, have pushed the boundaries of what’s possible. Adding to this momentum, Royal Enfield was ranked highest in initial quality in the J.D. Power 2025 India Two-Wheeler Initial Quality Study, reaffirming our commitment to world-class craftsmanship. And as we enter our 125th year, this is just the beginning. The road ahead is filled with new opportunities, and we’re more excited than ever to keep shaping the future of motorcycling.”’
In the Asia Pacific region, Royal Enfield recorded a 13% year-on-year growth. The brand is now amongst the top mid-size motorcycle brands in key markets such as Thailand, Australia, Japan, Malaysia and New Zealand.
Commenting on this remarkable milestone, Anuj Dua, Asia Pacific Business Head at Royal Enfield said, At Royal Enfield making world-class motorcycles, global communities and enthusiastic dealer partners has been the core of our initiatives. We have forged on a growth path with sharp focus on wants and needs of the customers while ensuring that our motorcycles become a true ally for riders. Today, we are super proud to see exponential growth globally and 13% growth in the Asia Pacific region.
This is a true testament to our consistent efforts and strategic growth plans in key markets. We have always wanted to not just lead but also grow the mid-size motorcycle segment globally. This
tremendous feat is a result of these sustained efforts and just the beginning of yet another
extraordinary year.”
Key Highlights from the Year
Royal Enfield inaugurated New Assembly Plant in Thailand
Royal Enfield inaugurated its first fully owned CKD assembly plant outside India in Samut Prakan, Bangkok. Spanning 57,000 sq. ft. with a 30,000-unit annual capacity, it strengthened the brand’s commitment to Thailand and APAC. This marked Royal Enfield’s sixth CKD unit globally, joining plants in Argentina, Colombia, Brazil, Bangladesh and Nepal.
Royal Enfield Set Up New Manufacturing Unit in Bangladesh
Royal Enfield commenced operations of its Manufacturing Unit (Category 2) and flagship showroom in Bangladesh, focusing on local production and assembly of the Hunter 350, Meteor 350, Classic 350, and Bullet 350. The brand also announced plans to set up a new CKD unit in Brazil by January 2025, expanding its presence in the automotive market.
Royal Enfield Unveiled ‘Flying Flea’, its Electric Motorcycle Brand
Royal Enfield introduced its dedicated EV brand, Flying Flea, at EICMA 2024 and in India, redefining City+ mobility. Inspired by the iconic 1940s Flying Flea, the lineup blends classic design with cutting-edge EV technology. Set to launch by 2026, it includes the retro-futuristic FF-C6 and the scrambler-styled FF-S6, bringing Royal Enfield’s legacy into the electric era.
Royal Enfield Launched the Guerrilla 450
Royal Enfield introduced the Guerrilla 450, a premium modern roadster powered by the new and advanced 452cc Sherpa engine. Engineered for spirited performance, it comes in three variants, Analogue, Dash and Flash, across five vibrant colourways.
Royal Enfield Launched the 2024 Classic 350
Royal Enfield launched the 2024 Classic 350, staying true to its mission of accessible elegance, with seven striking colourways across five variants—Heritage, Heritage Premium, Signals, Dark, and Chrome. The launch also introduced the Factory Custom Programme, a first-of-its-kind personalization studio, allowing riders to bring their design vision to life.
Royal Enfield Opened First Green Pit Stop in Ladakh
Royal Enfield unveiled Camp Kharu, its first Green Pit Stop on the Leh-Manali highway, promoting sustainable travel and local empowerment. Run by six trained local women, the eco-friendly camp features a café with Ladakhi cuisine, exhibition spaces and public facilities, all built with sustainable rammed earth architecture.
Royal Enfield is not just a brand but a global motorcycling movement with a strong community, differentiated products and even more robust future plans. It is truly poised for the next trajectory of growth.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes newly introduced electric vehicle brand, Flying Flea – the Classic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6, Scram 440, Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina and Colombia.
