Bangkok – Thailand, August 7, 2022: Royal Enfield, the global leader in mid-sized (250cc-750cc) motorcycle segment, today launched the new Hunter 350, a ‘two-wheeled double espresso’ of motorcycling. Engineered and designed for the urban hustle, the new Hunter 350 is a remixed roadster with the character of a Royal Enfield reimagined in a stylish, compact-yet-muscular geometry, that can tackle crowded city streets, suburban backroads and beyond, with aplomb.
As the motorcycling world shifts from the elaborate and complex to a functional and simplistic one that’s high on design ingenuity and self-expression, Royal Enfield tasked itself with building a big city motorcycle that fits perfectly into the planet’s coolest neighbourhoods. A motorcycle that’s refreshingly new but exudes old school cool and retains that essential Royal Enfield DNA. While it took time to distil, the Hunter 350 is that perfect blend – an incredibly joyful, muscular motorcycle that exudes retro-metro style, that packs in all the intense flavours of pure motorcycling and serves them up in a stylish, city-friendly shot of exhilaration.
Speaking about the inspiration behind the Hunter 350, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “At Royal Enfield we are closely engaged with our consumers and community. Their desires and aspirations shape the motorcycles we make and we are always looking to create newer experiences and newer formats of pure motorcycling for our communities. There were always a set of passionate motorcyclists that loved our brand, but did not find the right kind of attitude within our portfolio. The Hunter 350 is for them. It is a motorcycle that combines the strengths of seemingly different species, and brings it together in a super stylish and fun package that is an all new flavour of pure motorcycling with the unmistakable Royal Enfield character.”
The Hunter 350 is distinctly unique within the Royal Enfield line-up. Built on the award-winning 350cc J-series platform, combined with a highly flickable Harris Performance chassis, the Hunter delivers agility without fragility on city streets and sheer, grin-inducing pleasure on the open road.
Commenting on the launch of the Hunter 350, Royal Enfield CEO, B Govindarajan, said, “The Hunter 350 is an outcome of several years of insight gathering and consumer studies from across the world. It is a motorcycle that feels right at home in big metropolises and is exciting for the experienced rider, and easy and accessible for a new rider. Its shorter wheelbase, more compact geometry and lighter weight makes it very nimble and manoeuvrable within the urban context. We are very confident that this new reimagined roadster will usher in a whole new set of global consumers into our world of pure motorcycling.”
Sound, colour, styling, handling, performance – everything about the fleet-footed Hunter 350 is designed to wake you up with an experience like no other.
The Hunter has a contemporary look with dual-colour liveries, cast alloy wheels, wide tubeless tyres, and rounded rear lights. There are six colourways on the Hunter, a selection of three chic tank colour and graphics options on one edition, and the top of the range edition, finished with a choice of three of the most distinctive and disruptive petrol tank designs ever to adorn a Royal Enfield.
The Hunter is equipped with alloy wheels and wide 110/70 x 17” front and 140/70 x 17” rear tubeless tyres for superior handling and muscular good looks, 300mm front and 270mm rear disc brakes, dual channel ABS and a handy centre stand. An LED tail lamp and premium digital-analogue instrument cluster that displays odometer, trip meter, gear indicator, fuel graph bar with low fuel warning, clock and a service reminder complete this stylish package. All Hunter editions feature uncluttered handlebar controls, their rotary power and lighting switches giving a gentle nod to the past, and are fitted with a USB charging port.
Mark Wells, Royal Enfield’s Chief of Design, said, “It just seemed the most natural thing in the world for Royal Enfield to develop a fun, lighter and more agile 350 roadster. It’s fresh but is still fully Royal Enfield. Every time I look at it, the Hunter gives me a carefree feeling – of being young, jumping on my bike and whizzing off to meet up with mates.”
The chassis geometry on the Hunter 350 is designed to give the optimal height-to-weight ratio while offering superior comfort, thanks to its wide, long, one-piece seat. With revised rake and trail angles, a lower 800mm seat height and shorter wheelbase, the Hunter’s exceptional manoeuvrability encourages greater confidence when carving through cramped streets and feels planted and stable in every location and situation.
The Hunter is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder J-series engine, recently launched on the Meteor and Classic 350. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27Nm of torque at 4000rpm resulting in strong, low-end grunt, super smooth linear power delivery and a ride that’s both refined and invigorating. With a primary balancer shaft to cut down vibrations, it feels both responsive and refined while its gear shifting is crisp and smooth thanks to an optimised 5-speed gearbox.
The Hunter is supported by an ecosystem of Genuine Motorcycle Accessories. These can be added when ordering the bike or at a later date. The Suburban range features protective and functional attachments, such as engine and sump guards, pannier mounts and luggage, custom seat and touring mirrors. Options in the Urban range include a signature bench seat, black LED indicators, a tinted flyscreen and a minimalist ‘tail tidy’ rear end. All have a premium finish and are a hassle-free fit straight onto your motorcycle. For further self-expression, a selection of superior riding gear, including, t-shirts and smart personal accessories are available.
Aimed at a global audience, the Hunter is will be launched across key markets in the Asia Pacific before the end of this year, with Europe and the Americas following in during the first quarter of the next year.
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A shot of torque | A shot of style. A shot of fun. A shot of motorcycling.
Price to be Announced Shortly
The Hunter 350 will come with 3 Years Warranty & 3 Years Roadside Assistance.